In 2011 This Shirt Helps™ was created as a way to harness the power of consumer purchases to help fund worthy social causes. This Shirt Helps™ gives consumers the ability to support the causes that matter to them by purchasing an everyday item — quality shirts — at reasonable prices . A “one shirt equals” model is used to equate each sale with a specific, measurable amount of help given — a month of schooling for a child, or a year of clean water for one person, for example — making it easy for consumers to understand exactly how their purchases help. This Shirt Helps™. Buy a shirt. Your purchase matters.